Who we are
Imajinnation, derived from the word ‘imagine’, is the act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality. It is the ability to think of new things, something that only exists or happens in the mind. It is an innate creative and strategic skill, as well as the potential to confront and deal with a particular issue resourcefully. These are the core characteristics that Imajinnation posesses.
Imajinnation, derived from the word ‘nation’ is the coming together and flawless integration and execution of various people and elements into one complete solution or vision, with one shared ‘golden thread’, all speaking the same language and delivering the same message, in unity and in harmony with the surroundings within which it was communicated. This is how Imajinnation delivers its characteristics to their best potential.
Where we come from
Imajinnation originates from decades of evolution on both sides of the marketing field, from doing the actual, “hard graft” work on-the-ground and in-the-field, to being the other side of the desk on strategy, management and planning. This has put us in the best position to formulate and advise our clients on concepts, strategy and the entire brand marketing mix, with a strong, proven background in quality execution behind us – what we term “the bottom-up approach”.
We have always been renowned for being the go-to guys for the biggest and the best, 1st ever, never-been-done-before, out-of-the-box ideas that push the boundaries of traditional thinking and reach audiences in new ways.
What do we stand for?
We are passionate about Marketing and get extremely excited about tackling a new brand or challenge. Formulating the strategy and coming up with unique ideas is what gets us up in the morning. Connecting all the dots to form a pattern/picture of the definitive solution is key to our success. Then watching it all unfold as the results come in, is our ultimate reward.
In everything we do, with every fibre of our being, we live and breathe disruptive marketing. Even after being in the industry as long as we have, we never grow tired of coming up with new, fresh ideas. That is why we love to be the antithesis of traditionalism and why we have an inherent dislike for everything boring and that has been “done-before”.
Where we want to go
Our mission is to bring back marketing strength to brand activities. By doing so, we bring back the power of strategy, a step needed before one can proceed to creative concepts, design and execution. In addition, this ensures practical and applicable creative that follows the strategy, rather than concepts for concept-sake, with a creative that would then need to drive the strategy.
Our goal is to once again legitimise marketing spend, essential to brand growth, by proving results rather than just “throwing budget” at generic campaigns that don’t meet expectations, by using non-traditional and innovative methods that demand attention, but most importantly, based on our extensive on-the-ground past experience, where we witnessed what works and what doesn’t, first-hand.